Rumi Neely has been a little obsession of mine since I inadvertently discovered blogging five or six years ago. She, along with Jane Aldridge and the Glamouri and Emily Schuman of Cupcakes and Cashmere, was featured in a Teen Vogue article talking about the booming business of blogging. Since then her style has been refined to an ultra specific aesthetic of simple luxury. Her style has now been transformed into the luxe clothing line Are You Am I (aka AYAI) that offers classic pieces in high quality fabrics and designs. Something as simple as a bralette or choker from AYAI is made of hand cut lace from Los Angeles hipster artisans or high quality leather from SoCal craftsman. The lingerie inspired design of each piece has a certain risque casualness that I find myself falling in love with every time I see anything from the collection. The insane price tag on every item is enough for me to enjoy admiring AYAI from afar, but there is also a sense of wait-and-reward that could come from splurging on a great piece of clothing designed by one of the most influential bloggers in fashion history.
Photos from Fashiontoast.com