Wednesday, May 6, 2015

Raves & Rants: Snaaaapchat's Gone Public!

snapchat, public profiles, your story, social media branding
Snapchat went public!

But not on the stock market. Technically that happened years ago when its parent company, Facebook, became publicly traded (I actually remember that exact day and what I was doing when it happened) so this is a whole different ball game. Snapchat now has the option of making your Snap account public for all to see your stories and updates. So far it seems like a super fin tool for small businesses and major companies alike to stay connected with fans on yet another social media platform, but I'm still a little wary of how it will all turn out. How much consumer engagement will these public Snapchat accounts get? What kind of content will/can be shared effectively in a post that will disappear in 24 hours? How often is too often for some of these brands to be updating their Snapchat stories? So many questions and so few answers at this point in the game. I look forward to seeing what comes out of this new social media venture so I hope it's successful enough and lasts long enough for us all to see the results as consumers and Snapchat obsessees. But for now, what do you think of Snapchat's new public features? Have you been loving it so far or no?

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