Wednesday, February 5, 2014

Everybody's Got It: YouTube

Nowadays, it seems everyone and their mother has a YouTube channel. Whenever I'm on my phone or laptop, I subconsciously avoid YouTube, quickly exiting out of any link that leads me to the site, Cher Lloyd music videos and The Fault In Our Stars movie trailer being the only exceptions. What I dislike about YouTube is the very thing that makes it great -- the wide variety and abundance (we're talking billions!) of videos. One thing always leads to another and what is originally meant to be a quick search for a "Perfect Macarons" tutorial becomes a six minute video titled "Squirrel Storing Nuts in Elderly Man's Coat Pocket." Despite my efforts, YouTube has won the battle. Teen Vogue, Seventeen Magazine, and Bravo TV, along with many designers in the midsts of Fashion Week(s) have discovered the great power of YouTube and are using it to their advantage, sucking consumers like me in. YouTube 1, Munachi 0.